Online Social Network Shopping 2021:
Social Shopping in 2021 Will be the Norm. Consumers will start to get very comfortable buying on social platforms.
Though social media advertising has been used for quite a while now to find potential buyers, the process has essentially been to attract those buyers to your website where they can make a purchase.
This tactic has seen significant growth in recent years, with the percentage of retailers using social media for ecommerce doubling within a year’s time. Social commerce, which is seen as a subset of ecommerce, enables customers to purchase directly within the social media platform.
Social commerce gives brands opportunities to create seamless e-commerce experiences directly within popular social channels, and this is great news from small businesses around the world — your digital storefront is another way to secure revenue for your business amid COVID-19. And just when you thought you had your ecommerce strategy nailed, there’s been a major paradigm shift.
With the introduction of social commerce platforms such as Facebook Shops earlier this year, digital marketing and social media advertising gurus are readily reevaluating their online activities and embracing the social commerce model.