Google Search Algorithm update March 2019
The latest Google Algorithm Update: What does this mean?
The Google Search Algorithm . Did you know that Google updates their algorithm everyday so that their search results are constantly being improved? Google Search Algorithm update March 2019 Most of these changes go unnoticed, and are put in place so that people who are searching Google find exactly what they want, without scrolling through several inadequate pages first. However, recently there has been a substantial shift in how pages are performing. This means that the competition for page 1 is bigger than ever!
Who might be effected by the Google Search Algorithm update March 2019?
Although there are several reasons a page might be under performing, it is important to know that the new Google Algorithm may not have anything to do with this. To improve ranking, web pages need to be at the top of their game constantly. It pays to concentrate on SEO (Search Engine Optimisation), links to and from the site and the overall design. With that being said, Jeff Coyle, the co-founder and Chief Product officer of MarketMuse.com, offered his insights on who might have been affected most.
1) Sites That Changed Domains
A great many sites that have split their sites into multiple ones to then relaunch them were heavily hit by the latest algorithm update. The typical situation is when a publisher had a site for a long time and it started to drop. The publisher would then break the old site into multiple newer sites. In a conversation about this, Jeff observed that this strategy had worked for the last 18 months but that it now looks as if time may be catching up with them.
2) Long Lists
There was in an influx in visitors to pages with contained long form lists. Long form lists are pages with topics like 101 Quick and Easy Microwave Dinners. There is no definite answer to what exactly was causing the ranking change. Jeff suspected that, for some sites that trended upwards, although the user experience was poor, that maybe off page factors like links and authority signals were saving them from dropping off.
3) Lower Quality Content
Jeff also noticed a pattern with low quality content that hadn’t been updated were hit hard. “Lower quality content that has historically performed above expectations, hasn’t been updated, and that lives on sites/networks with lower than expected publishing patterns was impacted dramatically.”
4) Active Publishing Schedule
Sites that have an active publishing schedule were able to avoid being negatively impacted by the latest update more than others. This could be that their active publishing schedule might encourage interest from users. Sites that are popular tend to be consistently publishing content.
It is clear that publishing quality content on a regular basis that users enjoy and link to is the best strategy and means that the page will always be relevant.