SEO and how does it work? 2020
One of the biggest questions that we get from our clients here at Wiidoo Media Marketing Design is – what is SEO and how does it work? For businesses that are just starting to build their website or going through a website redesign, search engine optimization or SEO is a big question.
One major point is, you have to get the SEO work correct on and off your site before the number crunchers can say or do anything.
SEO is the logical placing and use of clear targeted phrases that have relevancy with titles, descriptions and page content that placed and used correctly help in the process of persuading search engines such as Google, Bing, and Yahoo, to recommend your content to their users as the best solution to their problem. Keywords or KeyPhrases we are not looking at looking at individual words; we are looking at combinations of words that express the service, the product that you are offering.
If you want search engines to offer your content in results, you need to do three things:
- Ensure these search engines understand who you are and what you offer.
- Convince them that you are the most credible option for their users.
- Make your content deliverable.
Your content and especially new content is one of the most important parts of maintaining your position in searches. Good well written content so search engines will be able to understand what they’re seeing, and the users who arrive via search will like what they see. Optimization can take many forms. It’s everything from making sure the titles and descriptions are both informative and the right length to pointing internal links at pages you’re proud of.
You can categorize SEO tactics into two areas:
- On-page SEO: Strategies that happen on your website.
- Off-page SEO: Strategies that happen off your website.
Both on-page and off-page SEO aim to make your site more friendly, as well as trustworthy, to users and search engines. When search engine crawlers see how relevant the content is for the search parameters, it increases the chances that your site will rank well for different searches.
Basic points that need to be addressed in getting your website positioned are:
- Building an SEO-friendly site
- High-quality Content
- Secure Websites Are a Must
- Mobile design / Web Apps Will Determine Your Rankings
- Google Versus the Rest of the Search Engines (they all rank)
Quality of the Content, Page, and Site
Google wants to send its users to websites that give a great user friendly experience (UX Design). The quantity and quality of the content, the user-friendliness of the design, and the navigation of the site are all major factors. When we talk about these ranking factors, we are simply identifying which groups of signals have the most influence on how well a piece of content will perform in Google search.
Page Speed and Performance
Page speed refers to the amount of time a page needs to be completely loaded. Page speed depends on many different factors, from host to design and can be optimized. In fact, load time does matter for both users and search engines. Users are less likely to stay on a website that takes ages to load and Google will certainly penalize your website for being too slow. Also, a fast website also converts better. If your website loads fast, chances are better that users will remain on your website as they will experience something positive
Trending topics to keep up with in 2020
Voice Searches
Get your websites optimised for voice searches. With the growing use of mobile devices, voice searches are becoming a popular trend among internet users. Voice search can help you generate more organic traffic if you understand and implement conversational searches into your SEO strategy.
Video explainers and product videos
It has been said about so many times, and most companies are catching up, but it seems that the push for videos is still at the forefront and on the internet are also exponentially on the rise. Video content marketing can and will improve your SEO in 2020. Remember, if you are not using videos as a part of your content marketing and SEO strategy, you are actually missing out a big part.
Entities
Entities aren’t something that you hear SEOs talking about every day, but they are something Google is putting a lot of resources into. Put simply, Google itself states that entities are “a thing or concept that is singular, unique, well-defined, and distinguishable.” We know that an entity is defined by Google as: “A thing or concept that is singular, unique, well-defined and distinguishable.” It’s important to understand that the thing does not need to be a physical object, it can also be a color, a date, an idea, and more. read up on it.
Its not a new thing its a clean new way for you to think about a few small things that will help your seo.. It’s not a scary, highly technical area of SEO. Well, alright – it can be but no more than links, content strategy or how to get the most from your analytics. SEO in 2020 is bright and exciting, but it will require more investment and intelligent strategy than ever before. As said don´t be scared, think logically.
More SEO things..
- Domain Authority – Google wants to feature content that’s written by legit experts in their field.
- Visual Searches – But based on how things are trending
- Snippets – Optimize for Featured Snippets
Which strategy are you going to try first?
Are you going to publish more “professionally written Content”?
work on improving your organic SEO.