4 Things You Need To Do For A Successful Instagram Page
To have a successful Instagram page there are certain practises you MUST follow
Instagram is one of the fastest ways to reach a huge number of specific users within a massive audience. The numbers prove it! Instagram has more than 1 billion active users and more than 500 million accounts are active every day. So obviously more and more businesses now want to advertise on this popular social media platform. But with such competition for advertisement, how do you stand out from the crowd? How are companies going to grab the attention of users? How can they deliver powerful information through an image and small text?
1) Create high quality and engaging content
Content refers to what message you are communicating and how your intended audience will receive this. The information should be relevant, readable, useful and fresh. As a business, you want to be able to stir up some interest and excitement in your target market.
To be able to generate this within your audience, you must have high-quality content in the form of images, videos or slideshows. At first it might be experimental. Post a range of content first to see which one your audience engages with most. Then you can tailor all of your future posts to be similar content which will keep your potential customers always coming back for more.
2) Understand your audience
Businesses should make this their priority when creating a social media strategy. The focus should be on a core audience who are genuinely interested in the products and services. Not just having a few thousand followers who couldn’t care less about what is being posted onto their news feed.
There are a few things that can help when figuring out what audience could be a good target for any business. Google Analytics certainly represents one of the best tools for that. Google Analytics collects data about a business and breaks it down into categories. Companies will be able to learn more about age, gender, interests and online behaviours of their website visitors.
3) Tell engaging stories
A picture is worth a thousand words, and it is the best way to get your point across in a creative and unique way. Instagram helps you to achieve that by enabling brands to tell stories with their visual content, whether is by video, boomerang or an image.
It is also very important to customise an Instagram profile and create consistency over time. For example, using the same colour scheme.
4) Keep your brand constant around its content
One of the best ways to become unique and increase brand sales is to keep your theme constant. Followers want to know what your brand stands for. They want to know your brand’s personality, and the best way to communicate it is through the voice you use in your social media platforms.
A great way to keep your social media message constant is to keep the content similar throughout. Use your brand’s colours, font, style etc so that followers know who the post is coming from before they’ve even seen your name.